![]() ![]() It’s important to address every review you receive – especially the bad ones. Consumers tend to trust online ratings and reviews to vet local businesses. To show up in digital searches, you’ll have to make sure your business is listed in online directories. Here are some tips for marketing your salon: Salon marketing requires technique and consistency. Since you’re a brick-and-mortar business (i.e., you operate out of a physical location), building your local following is crucial for you to attract and retain loyal clients. When opening a local salon, you’ll want to focus on becoming a part of your community. Marketing is an essential process for every business, but certain tactics work better for some businesses than others. Some lenders also offer equipment financing, which uses the equipment as collateral you would then make regular payments until the value of the equipment is repaid with interest. Rather than buying all-new equipment, consider leasing it to reduce the upfront cost. With equipment financing, you’ll receive a loan to front these payments, so you can start off on the right foot without breaking the bank. When you’re starting out, it can be difficult to afford all these purchases. You need a decent amount of equipment to run a salon, like chairs, sinks and hair dryers. If you need quick money, you might consider a term loan, asset-based loan, credit card or business line of credit. Alternative lendersĪlternative lenders tend to be much more accessible (and immediate) than other sources of capital. Just make sure you have a solid business plan in place before trying to secure your loan. Microloans are much easier to attain than traditional SBA loans, because you don’t need an expansive credit history or time in business. Also, if you need immediate funding, you’ll want to look elsewhere. However, these loans are relatively competitive, so you’ll need a strong credit score to qualify. With low rates and fast payback periods, SBA loans are perfect for small startups. Here are some popular financing options for salons. However, there are many alternatives to traditional loans. Salons are often seen as high-risk businesses, and many banks are hesitant to invest. ![]() Keep a checklist of possible salon expenses so you know what to account for when acquiring funding. These are just some of the many costs of opening a salon.
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